The Latest Initial Coin Offering Supporter Is ... Paris Hilton

  • Reality TV star tweets support for new currency called Lydian
  • Hours later, China declares ICOs illegal, halts fundraising

Bitcoin Tumbles After China Halts Initial Coin Offerings

Lock
This article is for subscribers only.

A decade after her hit reality TV show “The Simple Life” ended, socialite and perfume-purveyor Paris Hilton is embarking on a new venture. You might call it “The Crypto Life.”

In a tweet on Sunday, Hilton said she was “looking forward to participating” in an initial coin offering run by LydianCoin Pte Ltd, which describes itself as a “utility-token that allows cryptocurrency-enabled purchasing of targeted, A.I. driven digital marketing and advertising services” to be operated and developed by Gravity4 Inc., an online advertising company.