The Latest Initial Coin Offering Supporter Is ... Paris Hilton
- Reality TV star tweets support for new currency called Lydian
- Hours later, China declares ICOs illegal, halts fundraising
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A decade after her hit reality TV show “The Simple Life” ended, socialite and perfume-purveyor Paris Hilton is embarking on a new venture. You might call it “The Crypto Life.”
In a tweet on Sunday, Hilton said she was “looking forward to participating” in an initial coin offering run by LydianCoin Pte Ltd, which describes itself as a “utility-token that allows cryptocurrency-enabled purchasing of targeted, A.I. driven digital marketing and advertising services” to be operated and developed by Gravity4 Inc., an online advertising company.