Amazon's Whole Foods Price Cuts Brought 25% Jump in Shoppers
- Foursquare data shows increase in crowds following merger
- Amazon is expected to upend industry with its grocery push
Amazon Wastes No Time in Cutting Whole Food Prices
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Amazon.com Inc.’s splashy takeover of Whole Foods, complete with deep price cuts, did more than bring a surge of publicity to the chain: It boosted customer traffic by 25 percent.
That’s the finding of Foursquare Labs Inc., which compiled location information during the first two days after Amazon completed its acquisition of the grocer. The data, culled from shoppers’ mobile devices, was compared with the same period a week earlier.