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00:00US. THERE WAS SO MUCH TALK ABOUT BRITISH POLITICS. IT HAS BEEN QUITE A WEEK. WHAT WILL THE END GAME BE? LORD KING: THE UNITED KINGDOM VOTED TO LEAVE THE EUROPEAN UNION. I DO NOT THINK THAT CAN BE REVERSED WITHOUT HAVING ANOTHER REFERENDUM. EVERYONE WHO TOOK PART IN IT SAID THEY WOULD ACCEPT THE RESULTS AND AS THERESA MAY SAID, BREXIT MEANS BREXIT. A LOT OF PEOPLE I FEAR ARE TRYING TO FIND A WAY OF REVERSING IT BY SAYING, ARE WE GOING TO STAY IN THE SINGLE MARKET OR CUSTOMS UNION? THE FORMER CHANCELLOR OF THE EXCHEQUER MADE A STRONG POINT YESTERDAY WHEN HE SAID THAT ALL THIS TALK ABOUT A DEAL AND NEGOTIATION IS BESIDE THE POINT. WHEN I GO TO THE CONTINENT WHEN I FIND IS PEOPLE SAY, WHAT NEGOTIATION? YOU MUST ACCEPT THE CONSEQUENCES AND I THINK THAT IS RIGHT. THE IDEA OF SITTING DOWN AND HAVING A LONG, COMPLEX NEGOTIATION IS ONE OVER WHICH THE U.K. HAS NO CONTROL SO THE U.K. HAS TO BE READY TO LEAVE AND TRADE ON WTO ARRANGEMENTS AS THE U.S. AND CHINA DO RATHER THAN PRETEND THAT SOMEHOW THERE IS A MAGIC SUNDOWN AT THE END OF THE RAINBOW, WE WILL GET DOWN THERE AND FIND SOME SPLENDID DEAL. THE EUROPEAN UNION IS A POLITICAL CONSTRUCT WITH POLITICAL OBJECTIVES. THE U.K. HAS NEVER SHARED THOSE . THE IDEA THAT WE WILL GET SOFT TREATMENT FROM THE REST OF THE E.U., WE MADE OUR DECISION AND WE HAVE TO LEARN TO STICK WITH IT. MARTIN: THE PROBLEM IS IF YOU ARE TRYING TO RUN A BUSINESS, THE UNCERTAINTY MAKES LIFE EXTREMELY DIFFICULT. I THINK WE ARE ALL ANTICIPATING MOMENTS SAYING THERE HAS TO BE A PLAN B OR A PLAN A AND A PLAN BE GIVEN THE NEGOTIATIONS OR LACK OF NEGOTIATIONS. FOUR OF OUR TOP 10 MARKETS, FRANCE, GERMANY, ITALY, AND SPAIN, THEY ARE NUMBER 4, 6, 9, AND 10, ARE CRUCIALLY IMPORTANT MARKETS FOR US. BRUSSELS IS A CRUCIAL MARKET.

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WPP CEO Says Brexit Uncertainty Is Difficult for Business

Former Bank of England Governor Mervyn King and Sir Martin Sorrell, chief executive officer at WPP Plc, discuss the Brexit endgame and how U.K. businesses are being impacted by negotiations. They speak with Bloomberg's Francine Lacqua on "Bloomberg Surveillance." (Source: Bloomberg)

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