Amazon’s Twitch Will Show NBA G League Games
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Twitch Interactive Inc., a video-streaming platform owned by Amazon.com Inc., will show games from the National Basketball Association’s G League, pushing the online retailer deeper into live sports content.
Twitch, which attracts 15 million average daily viewers globally, will show about six games each week from the G League. The basketball league has 26 minor-league teams affiliated with NBA franchises such as the Chicago Bulls and New York Knicks. Twitch, mostly used to stream video games, adds interactive features such as chat rooms to the sports-watching experience.