EU Threatens Iconic U.S. Brands After Trump Opens Door to Trade War

  • U.S. to slap 25% duty on steel, 10% on aluminum: president
  • European Union threatens to target Harley, Levi, U.S. whiskey
Trade War Would Work to Everyone's Disadvantage, Says Wells Strategist
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Donald Trump set the stage for a trade war by slapping tariffs on steel and aluminum imports, daring other countries to retaliate and leading the European Union to warn that it would target iconic American brands. In turn, the U.S. president put the European auto industry in his sights.

Hours after Trump said in a Twitter message that “trade wars are good, and easy to win,” European Commission President Jean-Claude Juncker said the bloc was prepared to respond forcefully by targeting imports of Harley-Davidson Inc. motorbikes, Levi Strauss & Co. jeans and bourbon whiskey from the U.S.