Nintendo Harnesses Power of Pokemon, Smartphones and Switch

  • Two Pokemon titles, new hardware for Switch go on sale Nov. 16
  • ‘Completely new’ Switch Pokemon game set for late 2019 debut
Click here for a Bloomberg TicToc report on the new Pokemon games.(Source: Bloomberg)
Lock
This article is for subscribers only.

Nintendo Co. is bringing together the magnetic appeal of Pokemon, smartphones and the Switch console into an interlinked gaming experience.

Pokemon: Let’s Go Pikachu and Pokemon: Let’s Go Eevee were unveiledBloomberg Terminal by the Kyoto-based video-game maker on Wednesday. They’re designed to capitalize on the blockbuster success of the Pokemon Go smartphone game and a solid year of sales for the Switch tablet-hybrid gaming machine. The two new games go on sale Nov. 16 at 5,980 yen ($55) apiece.