Here's How Investors Can Cash In on the World Cup

The stage has long been set for soccer’s FIFA World Cup that kicks off in Russia later on Thursday. Investors and analysts have already factored in the potential benefits for the likes of brewers, retailers and advertisers. So what opportunities remain?

For the likes of betting and pub companies, match results in the month-long competition are likely to have some influence on their financial performance. While bookmakers would benefit from a run of upsets and tied games, too many victories for favored teams such as Brazil would be a setback. The longer that England stays in the tournament, the better for British bar operators. Should Australia surprise, expect a boost for that country’s Domino’s Pizza Enterprises Ltd. And the winning team’s uniform supplier will also likely get a benefit.