Twitter Near Deals for More Live Events as NFL Ads Outperform
- Company has sold half of ad space for Thursday-night games
- More live sporting events, political debates coming ‘soon’
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Twitter Inc. is close to announcing deals to stream more live events, from sporting matches to political debates, after experiencing higher-than-expected demand for advertising for National Football League games it plans to air this season.
“You’ll see other announcements around premium content from us soon,” said Kayvon Beykpour, co-founder of Periscope, the live-streaming app that Twitter acquired in 2015 and has now embedded in the micro-blogging platform.