When the CEO Wants You to Work Out With Him
A lot of companies preach clean living and team building, but nobody leads by example quite like Henrik Bunge of Sweden’s Bjorn Borg.
In retrospect, it seems perfectly natural that one of the world’s fittest chief executive officers, a man who prefers the title Head Coach and requires that all able-bodied employees of the high-end underwear and fitness apparel company Bjorn Borg AB participate in a weekly training session known as Sports Hour, would ask that I come immediately to the office upon arrival in Stockholm from New York to join him for a workout. I hadn’t slept in 24 hours nor eaten breakfast when Henrik Bunge’s assistant called at 10:20 a.m., right as I was checking into a hotel with thoughts of a shower and a nap, to see if I could make it in by 10:50 for kayaking.
“He won’t wait for you,” she warned.