Shira Ovide, Columnist

What Is Mark Zuckerberg Really Saying About Facebook’s Future?

Let’s press pause on reading too much into his latest mission statement until we see how the social network changes, if at all.

A call to arms, or just words?

Photographer: David Paul Morris/Bloomberg
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First, a confession: I’m getting bored with Mark Zuckerberg’s manifestos.

As the public spotlight on Facebook Inc. has illuminated the company’s many ugly corners, Zuckerberg has put pen to paper multiple times to declare mission statements for his company. On Wednesday, the CEO declared that the future of Facebook is … well, it’s more like Snapchat. He said Facebook would emphasize communications among smaller groups, temporary posts and technology that keeps outsiders and Facebook itself from peering into what people are sending through its social network and company-owned Instagram, WhatsApp and Messenger apps.