Sports
U.S. Women’s World Cup Win Tops Men’s Final Ratings by 20%
- Fox, BBC report viewership increases for soccer tournament
- Higher TV viewership casts brighter spotlight on pay disparity
The U.S. women’s World Cup victory was also a ratings winner for its broadcasters.
The American audience for the game was 20% higher than last year’s men’s final, Fox Sports said on Monday. For the entire tournament, Fox’s audience grew 1% over 2015, which had set the global record for TV viewership, and was up 19% over 2011.