Africa’s Amazon Enlists Andre Iguodala to Boost U.S. Profile
- Jumia has suffered setbacks, short seller attack since IPO
- Basketball star is Jumia board member, prolific tech investor
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Jumia Technologies AG is struggling to convince U.S. investors it can build a successful e-commerce business in Africa, with the shares down 23% since a New York initial public offering in April.
U.S. basketball star Andre Iguodala thinks he can fix that.