Drinks

Want an Oktoberfest Beer Fast and Cold? There’s an App for That

Paulaner, Siemens team up to serve revelers using internet of things

Beer flows in Paulaner's 'Hackerzelt' beer tent at the Oktoberfest.Photographer: Michaela Handrek-Rehle/Bloomberg

Uwe Daebel knows what makes the perfect beer for Munich’s Oktoberfest: Cold and in your hand.

But because Daebel is the engineer for Paulaner, the Munich-based brewery, who for decades has overseen Oktoberfest beer-flow management, he’s obsessed with the tight logistical ballet of the technology that enables it.