Hyperdrive

BMW Bets on New EV to Reclaim Crown in Entry-Level Luxury Sedans

  • German carmaker struggles to halt Tesla growth in Europe, U.S.
  • i4 sports sedan ditches quirky design for more mainstream look
BMW CEO Oliver Zipse on i4 Concept Car

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Once the go-to brand for upwardly mobile sedan buyers with a need for speed, BMW AG is facing pressure from Tesla Inc. and its Model 3. The German brand’s answer to the electric threat is a sleek battery-powered car called the i4.