Politics

Trump Isn’t Giving Up on Long-Shot Efforts to Woo Black Voters

African Americans overwhelmingly disapprove of the president, but winning even a few more of their votes could help the GOP in November.

Black supporters pray with President Trump at the White House on Feb. 27. 

Photographer: Nicholas Kamm/AFP/Getty Images
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Earlier this year, President Trump bet that his reelection hopes would be powered by a group that’s so far given him scant support: black voters. To entice them, his campaign bought a Super Bowl ad touting his work on criminal justice reform and announced grand plans to open “Black Voices for Trump” centers in battleground-state shopping areas to hand out buttons, hats, and sweatshirts that say “Woke.” At the time, a senior Trump official called them places “where the black community can come in and learn about what the president has done and help push forward his agenda.”

The coronavirus has dashed those plans—possibly for good. With retail stores in much of the country still shuttered, a Trump campaign official says the plan for community centers is “on hold.”