Luxury Travel

A Broader Clientele Is Boarding Private Jets in Pandemic Era

The industry is reeling from a lack of business travelers. That means significant discounts for people who otherwise might not consider private aviation.

Photographer: guvendemir/E+

Every summer, New Jersey-based real estate investor Brenda Marino takes an elaborate European vacation, flying first class on the most convenient commercial carrier to explore a new destination. “I always request the best options for my family’s travel, whether it’s car service, a guide, or hotel,” she says. This year, however, her trip will remain domestic—and instead of flying commercial, she’ll be private jetting.

“I had never really thought about private air, since we live conveniently between so many international airports,” Marino adds, “but since the onset of pandemic, we have been presented with quotes for private air which have been irresistible.” Recently, that’s meant connecting from her home in New Jersey to a beachside property in South Florida and to upstate New York to gather her child’s belongings from college, all on private flights booked through her travel planner at Avenue Two Travel, Meredith Broder.