Luxury Travel
Your Next Road Trip Could Have Chauffeurs, $19,000 Price Tag
Travel outfitters pivot their business in the wake of Covid-19 to give a five-star upgrade to the traditional DIY vacation.
When the coronavirus hit, Jill Sunderson and her investment banker husband Jason nixed their planned summer trip to Barcelona.
Instead, the Hinsdale, Ill.-based couple is taking their children, ages 11, 8, and 6, on a self-drive trip through South Dakota, Wyoming, and Montana, all planned with the help of SmartFlyer, a full-service travel company catering to high-end corporate and leisure travelers. “In the past, the U.S. was always on the back burner,” she says. “We always rationalized flying somewhere, because it would introduce the kids to a different culture.”