Deals
Coty Expands Kardashian Empire Tie-Ups With $200 Million Bet
- Company plans to buy 20% of Kim Kardashian West’s beauty line
- Deal comes days after Kanye inked own tie-up with retailer Gap
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Coty Inc., rushing to lift its fortunes after a tough start to the year, is doubling down on the Kardashians.
The owner of Max Factor and Covergirl agreed on Monday to buy a 20% stake in Kim Kardashian West’s beauty business for $200 million. The company’s plan to develop skin, hair and nail products under the reality TV star’s brand comes just months after Coty inked a $600 million deal with her sister, Kylie Jenner.