Sports
Roger Federer-Backed Shoe Brand Booms as Lockdowns Spur Running
- As gyms close, consumers switch to jogging, boosting On brand
- Swiss sneaker upstart gains market share from Nike, Adidas
Roger Federer holds “The Roger”, an all-white tennis-inspired sneaker.
Source: On AGFor Swiss running shoemaker On AG, whose proprietary cushioning technology has attracted Roger Federer as an investor, the global coronavirus lockdowns had positive side effects.
Online sales more than tripled in the three months through May as consumers itching for a good workout but wary of gyms turned to outdoor running, according to Chief Executive Officer David Allemann. Demand has remained just as strong after brick-and-mortar stores started to reopen, signaling the trend may be here to stay even as gyms restart.