The One
The Limited-Edition Schwinn Collegiate Bike Is a Pandemic Treasure
Impromptu ice cream jaunts here we come.
Only 500 Collegiates will be made. They’ll be available exclusively at walmart.com, beginning on Aug. 10.
Photographer: Frank Frances for Bloomberg Businessweek
Adult bikes are often built to fulfill a singular purpose: racing along well-paved roads, bashing down mountain trails, or hauling cargo around town. But some exist for the beautifully broad aim of giving pleasure. The limited-edition Schwinn Collegiate ($998) takes up that mantle. Celebrating the 125th anniversary of the brand, the bike was inspired by the company’s lightweight 1965 Collegiate Deluxe and looks like a modern hybrid, the kind of rig you might hop on for a weekend excursion on a bike path.
THE COMPETITION