Americans Tear Up Old Eating Habits, Forcing Farms to Raze Crops
- Almost a third of adults plan to cook at home more post-Covid
- Restaurant pullback could rebalance the food supply chain
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Americans have rapidly changed the ways they buy, cook and eat food in just four months, leaving everyone from farmers to restaurants unable to match their pivot.
U.S. consumers, whose previous food preferences were stable enough that farmers could often make reliable planting decisions years in advance, have shifted their habits at a torrential pace during the coronavirus pandemic. That includes cooking more at home, buying more organic food, purchasing in bulk, forgoing brand-name treats and eating smaller meals due to fewer trips to restaurants with their often oversized portions.