AT&T Rises on HBO Max’s $15 Price, as Viewers’ Judgment Awaits
- Service will launch in May 2020, have 10,000 hours of programs
- Phone giant outlines streaming plan on Warner Bros. studio lot
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After months of speculation over how much AT&T Inc. would charge for its new HBO Max streaming service, the company made perhaps the most obvious choice: the same price it already charges for HBO.
AT&T will offer the new platform for $14.99 a month, a level that seems in turns too high and too low. Even after spending hundreds of millions on the service -- adding popular reruns like “Friends” and new shows from Conan O’Brien and Mindy Kaling to HBO hits such as “Game of Thrones” -- the company didn’t think it could get consumers to cough up more.