Trump Tailors Conflicting Ads to Black, White Audiences on Biden

  • Whites, Blacks see a different Joe Biden depending on the ad
  • Campaign strategy may be designed to dampen Black enthusiasm
Trump campaign ads “Break In,” top, and “We Remember.” Source: Donald J. Trump/YouTube
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President Donald Trump’s campaign is hitting Joe Biden on crime from two sides, targeting White voters with TV ads calling him part of a “radical left-wing mob” that would defund the police, while telling Black voters Biden’s crime bill put too many African-Americans in prison.

Black voters watching daytime television will hear that Biden is the architect of mass incarceration polices that “destroyed millions of Black lives,” while White voters watching different shows will hear that his liberal ideas will let dangerous criminals rum amok in the suburbs.