A Tesla Designer Reengineers the Chocolate Chip

At Dandelion Chocolate, the faceted chips are designed for maximum texture.

Source: Dandelion Chocolate

Remy Labesque has a compelling day job: He’s senior industrial designer at Tesla Inc. in Los Angeles. But for three years, he’s worked on a side project that’s enviable to people outside Elon Musk’s universe. Labesque has reengineered the classic chocolate chip because, he says, the 80-year-old teardrop shape is ill-suited to its function.

“The chip isn’t a designed shape,” says Labesque. “It’s a product of an industrial manufacturing process.”