Test a Tesla or Buy a Bolt With Help From Your Electric Company

  • Utilities make EV sales pitch from showrooms to courtrooms
  • EVs promise new power demand as efficient appliances pare use

A Tesla Inc. electric vehicle sits parked in front of a charging station.

Photographer: Gabby Jones/Bloomberg
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Power companies are loaning out Teslas in Washington, electrifying bus fleets in Virginia and lobbying for electric vehicle tax credits on Capitol Hill.

San Diego Gas & Electric Co. even went so far as to help train salespeople on how to convince consumers to buy electric cars and then paid them as much as $500 per sale. It’s all part of a $1.5 billion effort by utilities such as Exelon Corp. and Dominion Energy Inc. to promote vehicles that run on electricity.