One of London’s Best Steaks Is Now Just $13
Restaurants get creative to entice back diners with government subsidy.
Source: Hawksmoor
One of the U.K.’s most-respected steak-house groups is offering to feed guests for just 10 pounds ($13), seeking to entice a whole new crowd of diners as restaurants try to bounce back from the coronavirus lockdown.
Hawksmoor has signed up for the government’s Eat Out to Help Out Scheme, whereby diners can get 50% off the price of their food in August, up to a maximum of 10 pounds, Mondays through Wednesdays at participating establishments. The restaurant has cut the price of its 300-gram (10.6oz) 35-day dry-aged rump steak with chips and sauce to 20 pounds — from 30 pounds — to come up with the offer. More than 5,000 diners made bookings within six hours of the promotion on July 27, filling the restaurants on normally quiet days.