Walmart’s Challenger to Amazon Prime Will Launch in Two Weeks
- Subscription service, called Walmart+, will cost $98 a year
- Sept. 15 launch is several months later than market expected
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Walmart Inc.’s answer to Amazon Prime finally has a launch date.
The new subscription program, dubbed Walmart+, will be available on Sept. 15, the world’s largest retailer said in a statement. The program costs $98 a year, a discount to rival Amazon’s $119 annual Prime membership, and includes unlimited free delivery from stores -- including groceries -- plus gasoline discounts.