Fitness
Amazon Tells Echelon Fitness to Stop Selling $500 Prime Bike
- Echelon had said ‘Ex-Prime’ bike was an Amazon collaboration
- E-commerce giant asks Echelon to change bike’s branding
Amazon.com Inc. told Echelon Fitness to stop selling an exercise bike that was promoted and branded as a product developed in partnership with the e-commerce giant.
Echelon announced the EX-Prime Smart Connect Bike earlier this week and said it was developed “in collaboration with Amazon.” The machine was listed on Amazon’s website for $500, a steep discount to machines offered by Peloton Interactive Inc.