Culture
To Save Its Monuments, Rome Seeks Corporate Sponsors
With its tourism economy in ruins, the city has struck a deal with a business group that encourages companies to help maintain historic sites.
A municipal worker clears weeds from the Spanish Steps in Rome. To help defray maintenance costs, the city is asking private companies to sponsor historic sites.
Photographer: Alessia Pierdomenico/BloombergBrands, Romans, countrymen, lend me your sponsorship!
So goes the call to arms for the city of Rome, whose revered yet financially burdensome historic center faces a dire new threat: devastating budget cuts due to the coronavirus pandemic.