Climate Adaptation
Facing Amazon Backlash, JBS Has a Five-Year Plan to Track Cattle
- Company is developing platform to track indirect suppliers
- Move follows a tracking plan by Brazilian rival Marfrig
Photographer: Dado Galdieri/Bloomberg
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JBS SA, the world’s largest meat producer, is giving the world a response to the rising criticism over its approach to Amazon deforestation.
The beef company is developing a platform to monitor all its cattle suppliers in the Amazon, according to Chief Executive Officer Gilberto Tomazoni, who said it will take five years to put the new tracking system into place. The initiative addresses the main hurdle to halt deforestation linked to cattle: indirect suppliers.