Equality
LL Cool J on Protesting Social Injustice While Running a Business
The musician and entrepreneur is using classic hip-hop to tap Generation X’s $2.4 trillion in spending power.
LL Cool J circa 1985.
Photographer: Janette BeckmanThis article is for subscribers only.
I’m encouraged by so many people that are on the right side of history and looking at these times in the right way. And it has gotten better over the years, and it will continue to get better. But better doesn’t always mean good enough, I think. But the best is yet to come.
Hip-hop has always been at the forefront of social justice, whether it’s songs I made like Illegal Search, or you have Public Enemy or Ice Cube. So many artists have done such a great job in that area. I think hip-hop has always been at the forefront.