, Columnist
How Harley-Davidson Lost Its Rumble in India
Departure of the American motorcycle icon reflects poorly on both company and Modi’s economic program.
End of the ride.
Photographer: Vikram Sharma/India Today Group/Getty
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Harley-Davidson Inc. is riding out of India. That’s as much of a problem for the American motorcycle icon as for one of the largest two-wheeler markets looking to make its mark globally.
Harley said in a regulatory filing Thursday that it was discontinuing sales and manufacturing operations in the world’s second most populous country as part of its company-wide restructuring, or the “Rewire” plan, a five-year strategy to reset its business, focus on high-priority markets and tighten up by streamlining models.