Estee Lauder Pays NASA $128,000 for Photo Shoot in Space
In a bid to stand out in a crowded field, the beauty giant will use the International Space Station as a marketing prop.
View from the International Space Station, where a photo shoot for a new Estee Lauder product will take place.
Photographer: ESA/Getty Images EuropeEstee Lauder Cos. is sending its newest skincare formula into space, and it’ll cost only about as much as paying a big influencer for a few Instagram posts.
The U.S. cosmetics giant is spending $128,000 for NASA to fly 10 bottles of its skin serum to the International Space Station. Once there, astronauts will take pictures of Estee Lauder’s Advanced Night Repair in the cupola control tower, which has panoramic views of the cosmos. The images will be used on social media, with the company planning to auction one bottle off for charity when the items return to Earth this spring.