Americans Want At-Home Delivery, Won’t Settle for Delays: Survey
- Only 11% of shoppers prefer to pick up online orders in store
- Consumers are less forgiving of shipping delays than in spring
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Retail stores are ramping up all sorts of contactless options to make Americans comfortable spending this holiday season. But consumers who’ve gotten used to cheap at-home delivery aren’t willing to give it up.
More than three-fourths of consumers said they want their purchases to come right to their doorsteps, according to the Accenture Holiday Shopping Survey released Thursday. Just 11% of shoppers would choose the second-most popular choice, picking up at a local store, with even fewer interested in curbside collection or lockers.