Facebook Fights to Clean Up Groups While Pushing Them on Users

  • Company will put more posts from groups into users’ feeds
  • Facebook to roll out more moderation tools for group leaders
Lock
This article is for subscribers only.

Facebook Inc. will push users more aggressively to join groups on the social network while simultaneously trying to fight the misinformation and conspiracy theories that tend to thrive in those intimate and influential discussion communities.

The company will start putting posts from public groups in users’ feeds even if they aren’t a member of those communities. The move is part of an effort to get people with similar interests to interact, even if they don’t know one another in real life, said Fidji Simo, the head of Facebook’s core social network.