, Columnist
How Etsy Won the Stock Market in 2020
The online marketplace rode mask mania to the top of the S&P 500, but its many strengths and charms give it staying power.
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Pin up the artful balloon garlands and toss the custom glitter confetti: Etsy Inc. is having a gangbusters year.
The online marketplace for handmade, vintage and other creative goods, which joined the S&P 500 Index last month, is the best-performing stock in that group year to date: