Businessweek
How to Launch a Pandemic-Proof Business
The fallout from Covid-19 torpedoed his shuttle service. So Trent Griffin-Braaf decided to start a new business.
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Editor’s note: This article is part of a series about entrepreneurs who are trying something new.
Back when Trent Griffin-Braaf was the general manager of a hotel in Schenectady, N.Y., guests and colleagues often complained about the shoddy taxi service in the area. Betting he could do better, in 2016 Griffin-Braaf started a shuttle service for a handful of hotels. “I always had an entrepreneur’s spirit; even at a young age, I remember always wanting to be a businessman.”