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Amazon Wants to Make Jeff Bezos the New King of Bling
The leader in e-commerce is looking to lure high-end brands and shoppers with its new Luxury Stores platform. It may be perfect timing.
Jeff Bezos, the new high-fashion darling?
Photographer: Andrew Harrer/BloombergThis article is for subscribers only.
Oscar de la Renta, a brand that is a regular on red carpets and a mainstay of posh department stores, has just turned up somewhere decidedly less opulent: Amazon.
Amazon.com Inc. recently launched Luxury Stores, its latest effort to become a go-to destination for designer goods. Select Prime members can access a new section of Amazon’s app that showcases $2,790 handbags and $8,990 gowns. Oscar de la Renta is among the early brands to participate, along with Altuzarra and Roland Mouret, maker of the close-fitting Galaxy dress beloved of celebrities.