Mark Gongloff, Columnist

Do You Really Need The New iPhone?

Apple next week unveils phones built for a future that’s not quite here.

Welcome to church.

Photographer: Bloomberg/Bloomberg
Lock
This article is for subscribers only.

This is Bloomberg Opinion Today, a 5G network of Bloomberg Opinion’s opinions. Sign up here.

Of America’s many religious holidays, few generate as much fervor as New iPhone Day, the annual Special Event when Apple unveils the latest iteration of a thing millions of us now can’t live without. (Full disclosure: I’m typing this on a MacBook, in arm’s reach of an iPhone, an iPad, a set of AirPods and various dongles needed to charge and connect all this junk.)