Hyperdrive

Europe Can Win Electric Car Sales Race If It Learns From China

  • EVs must be made more affordable for consumer uptake: report
  • Other infrastructure like convenient charging stations key too
Photographer: Rolf Schulten/Bloomberg
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Sales of electric vehicles in Europe are growing at such a pace that the continent looks increasingly likely to outpace China in the near future.

That’s one of the findings of a report released Tuesday by London-based automotive research firm Jato Dynamics. However, it found that Europe and the U.S. still have a few things to learn from China, the world’s biggest EV market, including prioritizing affordability, centralizing planning, and using data to better understand consumers.