An Indian-Made Motorcycle With a Retro Look Is Coming After Harley

Royal Enfield is betting its stylish, low-cost bikes can win over young Western consumers.

Photo: Alamy

The sun was only barely up as the group of about 40 bikers roared away from Mumbai, bound for the foothills of the Western Ghats mountain range. On the multilane overpasses leading out of India’s business capital, most of the riders formed a convoy, while others, deputized to serve as “pilots,” ranged up and down the roadway to ward off interloping motorists. By the time the group hit the vast sprawl of farm fields and light industry in the city’s hinterlands, it effectively ruled the road.

Sporting heavy biker jackets, a smattering of aviator sunglasses, a diverse array of beards, and one or two mustaches waxed rakishly upward at the ends, the Mumbai chapter of the Royal Indian Devote’s [sic] motorcycle club was out for one of its regular rides. Because this particular expedition took place on Jan. 26—Republic Day, India’s equivalent of the Fourth of July—some bikers were flying oversize national flags that flapped violently above the backs of their machines as they accelerated. Children pointed, bicyclists waved, and one man, driving his family in a small sedan, offered up a crisp salute.