Google Makes Data Pledge to Win EU Nod for Fitbit Deal
- Company made concessions to win EU approval for Fitbit deal
- EU has Dec. 23 deadline to decide on the transaction
A Fitbit sense wearable device.
Photographer: Tobias Schwarz/AFP via Getty Images
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Google offered an improved package of concessions to avoid shutting out rival fitness trackers and apps in a bid to clinch European Union approval for its $2.1 billion takeover of Fitbit, the company said in a statement.
Building on an earlier pledge not to use Fitbit data for Google ads, the company is trying to assure rival trackers and apps that it won’t shut them off from Google services.