Netflix Ups U.S. Prices in Sign of Confidence; Stock Jumps

Streaming giant raises fees for HD, 4K tiers, not entry level
Past hikes have slowed growth, but Netflix sees opportunity

The Netflix Inc. crime drama web television series "Ozark" is displayed on a laptop computer in an arranged photograph taken in the Brooklyn Borough of New York, U.S., on Friday, April 17, 2020. Netflix Inc. is riding a wave of optimism as it heads into its earnings report Tuesday, with investors pushing the shares to new highs and analysts seeing people download its app in record numbers.Photographer: Gabby Jones/Bloomberg

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By Christopher Palmeri

October 29, 2020 at 3:51 PM EDT

Updated on

October 29, 2020 at 4:54 PM EDT

This article is for subscribers only.

Netflix Inc. raised prices for its most-popular plan for the second time in two years, betting subscribers are willing to pay more for a huge library of shows and movies as the pandemic rages on.

The world’s largest streaming video service is raising the cost of its main U.S. subscription by $1, to $14 a month. That includes full high-definition viewing. The price of its 4K-resolution service increased by $2, to $18. An entry-level tier stays priced at $9.

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