California Gig Worker, Massachusetts Car Repair Measures Win
- Industry, wealthy donors, raised billions to pass initiatives
- ‘Strategic’ spending swayed voters on several measures
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Big-money campaigns led to a victory for rideshare companies in California and a defeat for car companies in Massachusetts, where some of the most high-spending ballot initiative efforts of the 2020 general election prevailed.
About $200 million was spent California to urge voters to permanently classify app-based rideshare and delivery drivers as independent contractors. That campaign was backed by Uber Technologies Inc., Lyft Inc., DoorDash Inc., and other gig economy platforms.