Checkout
Asia’s Richest Man Takes on Amazon in India’s Booming Online Market
- Tycoon’s successes are cautionary tale for Amazon, Walmart
- Reliance’s retail expansion likely to have big e-commerce push
This article is for subscribers only.
Billionaire Mukesh Ambani obliterated rivals in India’s telecommunications sector by selling $2 data plans and free voice calls. Four years later, he’s deploying a very similar tactic -- cutthroat pricing -- to gain an edge in the country’s increasingly competitive e-commerce space.
As India this week hits the peak of its biggest shopping season, the festival of Diwali, the tycoon’s retail websites -- including JioMart -- are elbowing their way into a space long dominated by Amazon.com Inc. and Walmart Inc.’s local unit Flipkart Online Services Pvt.