Fitness
Peloton Rises on Partnership With Beyonce for Workout Series
- Knowles and Peloton to produce series of workouts for members
- Shares climbed as much as 8.6%, the most since Sept. 25
Beyonce Knowles
Photographer: Gareth Cattermole/Getty Images
Peloton Interactive Inc. rose on Tuesday after the fitness technology company announced a multi-year partnership with Beyonce Knowles to produce a series of workouts for its members.
Its shares rose as much as 8.6%, the most since Sept. 25, after it said it’s collaborating with Knowles, the most requested artist by Peloton’s global community of more than 3.6 million members, according to a statement.