LONDON Boutique

Discover the London boutique on New Bond Street, close to the Elizabeth Line station in London’s famous luxury shopping district.

The brand-new boutique showcases the full Grand Seiko collection, while the first floor features a Seiko showroom and private lounge, housing the rarely seen Credor designs. Reserve your private appointment or simply pop by and see us.

Established in 1881 as a watch and clock repair shop in Ginza, Tokyo, Seiko has grown and diversified over the years, but remains best known for its world-leading brands and expertise in fusing intricate watchmaking skill with elegant design.

Renowned for horological innovation with a stream of world firsts including the first TV watches, Seiko created the first ever quartz watch in 1969. Seiko timepieces deliver precisely beautiful Japanese aesthetics, brought to life through total in-house manufacture.