, Columnist
Taylor Swift Is a Bulletproof Investment
The artist’s work sits alongside assets that should do well during lockdowns, and afterward.
A good investment.
Photographer: Frazer Harrison/Getty Images North AmericaThis article is for subscribers only.
Taylor Swift is, in a sense, immune to Covid-19.
Not literally, of course. But as an investment prospect, her work sits alongside assets whose values have stayed strong during the virus, but which won’t suffer if we get a working vaccine and consumers’ lives start to return to normal. Think Spotify shares rather than Zoom’s. If you’re in the market for steady returns, regardless of the coronavirus situation, there are worse places to look.