Economics
Lockdown 2.0 Shows Europe’s Businesses Are Learning From the Pandemic
Companies are adapting to stay afloat during tough times
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European small businesses that survived the first coronavirus lockdowns are getting creative to weather the second wave and the long-term fallout from the pandemic.
Faced with the prospects of another recession and uncertainty over how long the crisis may last, firms are fighting to retain existing customers and hunting for new ones to stay afloat. Many have learned from the painful experience of the first lockdown to navigate some of the drastic long-term changes to work and consumer behavior brought about by the virus.