Checkout
Malls Adapt With Santas Behind Plexiglass: Black Friday Update
This article is for subscribers only.
With sparse crowds and none of the stampedes of holidays past, some retail watchers started to refer to Black Friday as Blasé Friday instead -- and that was even before the virus hit.
The sluggish in-person traffic reported in 2019 is only expected to thin out further this year, as mall-wary shoppers trade in midnight doorbusters for digital deals. But don’t let the shift to online shopping fool you: It’s still shaping up to be a record year for holiday retail sales (and the logistics companies that’ll deliver them.)